The Key To Success On Social Media Even When You’re New

This week, I shared the key to success on Social Media even when you’re new. If you know social media is essential to attracting more prospects and clients but you are afraid of wasting hours scrolling through your social media feeds while going farther from your goals, right? This was recorded live on Facebook where I share tips (every Tuesday) that will help you maximize your activities while creating content (videos) to amplify your impact and income.

If you want the key to success on social media even when you’re new, and you’re ready to go even deeper with building your audience with impactful and monetizable videos, here’s a link to join the Story Sellers Academy http://school.thestorysellersacademy.com/

You can also see last week’s post here 🙂

Show Transcripts:

In this video, we’re going to be talking about how to get the most out of your social media time especially if you’re trying to connect with prospects and clients and all of those people.  This is the video for you.

[00:00:15]For those of you that are meeting me for the very first time, my name is Olu Sobanjo and I’m the video strategist and your business coach. I help you launch and grow your businesses. To start to share your expertise with the world, because trust me, if you already have some fantastic ideas  that you can share with people, let’s turn them into money and let’s make them bring a lot of impact,  to people around you, making the world a better place. Right?

[00:00:45]I meet a lot of people that they want to connect with your clients, and maybe you want to connect with your clients and prospects and followers.  People that wants to connect with you and actually get results from what you know, you’re doing online.

[00:01:00] But a lot of times people are afraid.

[00:01:03] You want to connect with people that are ready to buy your products, ready to connect with you, to listen to the message that you have for them.  So you’re passionate about helping people.

[00:01:15] However, From experience, you know how you can spend hours and hours and hours on Facebook, hours and hours on Instagram. Somebody was saying to me  last week that you know what I had to delete my Instagram accounts. Now it’s, it’s easy if that’s not where you do your business, but what happens if you know, you really need to stay on Instagram to be able to connect with people that want to buy what you have. Right. Or,  even today, today that there’s so much going on in the world, that all the offices I’ve been put online  way before the pandemic. I used to talk about the fact that my office was Facebook.

[00:02:00]So how do you manage living on Facebook and not getting distracted? How do you get the most done? How do you get the most out of your time that you’re spending on Facebook or any social media platform that you use? For your business, especially when you’re new.

[00:02:20]When you’ve been in the business for a bit, and you know, the rules of the game, you don’t need to spend so much time. But  if you’re there and you’re actually new and you’re still trying to figure out what’s the best way to maximize my time and not, spend five hours, you’re just scrolling and three hours just passed like that.

[00:02:41]Because you see a 30 minutes video, right now you’re hanging out with me and then another post is going to come and then another post but we want to make sure that you’re getting the most out of your time on Facebook or any platform

[00:02:54]I’m going to give you some step-by-step things that you need to do in order for you to maximize this time that you’re spending online.

[00:03:02] The number one point is you need to evaluate where you are. Now what do I mean by evaluate where you are?

[00:03:09]We all on a journey. You’re on a journey.  Maybe you’re even at the point where all that you use social media for has always been that; social. Okay. Not business, .

[00:03:22] Now, if you go into social media thinking, it’s just a platform that I use to entertain myself.

[00:03:29] I want you to think about it a little differently because it’s not just an entertainment platform. Yes, you will find different videos. You will find different entertainments that you’re going to connect with.

[00:03:41]I have to confess to you that there was a time in my life that I told my husband and I said, my phone is becoming too much of a pain, that it’s like a door to the whole world. I wish I recorded some of these things that happened to me in the past, you know, so I can write them down. And so I can say them exactly how it was.

[00:04:03] At that time, it was so hard for me to keep up with what was going on on social media, especially WhatsApp. Because the notification comes in like that , especially when you’re a part of different groups. At the time, I was overwhelmed with so many responsibilities and I was  just, like not another thing.

[00:04:24] So it’s extremely important that you note where you are. Okay. Even if you’re overwhelmed with a lot of information and especially now with all this that is going on right now, sometimes the news can be  overwhelming. Like, what is this?

[00:04:39] Can this just stop. Okay.  Part of the things that you’re going to need to do is to check how do I arrange things in a way that it doesn’t overpower me and I can still manage with it because for example, if you have young children, if you have other responsibilities, I’m a pastor. I’m a full-time pastor and I have responsibilities at church. I have responsibilities with my children, you know, when I was talking about my children were very little and I had all sorts of things.

[00:05:11] I had my business to run and all of that. Now? What I believe is that you can maximize what time you have and still get the most  out of your time online especially when we get to the point number three.

[00:05:27] Okay. That I’m going to be talking about, but before we go to point number three, We have to get to point number two, right. Point number two that I have for you is you need to schedule your time on social media, because if you don’t schedule your time on social media, usually what would happen is you can spend hours on social media without any results.

[00:05:52]So, if what you’re looking for is to be able to attract people that wants to buy from you or people that are ready to follow you on a transformational journey that you’re taking them on, it’s extremely important that you know how long it’s going to take you. Okay. Put it in your schedule.

[00:06:13] Now you don’t just do it when you feel like it. For example, one of the things that I do every week is I come live like this on my social media platforms and I share with you.

[00:06:26]And when you schedule it, what happens is the people that you’re connecting with you, my friends online, I’m able to connect with you at a particular time of the day. At a particular time of the week.  So you schedule it now. This is now me scheduling the time that I do my videos, you’re going to do exactly that.  Where people know when to find you online. However,  it’s not just about doing video. There’s also the connection with the people. Okay. Which is the next point.

[00:06:58]Now, the third point that I have for you is you also now need to map out a strategy for yourself, for your cause or your movement for your business, for what you’re doing, where you’re able to connect with people.

[00:07:15] You’re able to connect with people, not just scrolling to see what’s going on on social media. Remember your aim is to connect with people. Can you tell me what you’re selling or, or what you’re sharing?

[00:07:28] What’s your message about. Write it in the comment. Now, the reason why I’m asking you to write that in the comments is you don’t know, somebody may be scrolling. Somebody might be maybe watching live right now that need what you have. Okay. So write it in the comments. What is the service that you provide for people?

[00:07:47]Messaging is extremely important. And, and you see, when it comes to messaging, messaging is something that I do with my clients for a big period of our work together, because your message is what’s going to cut down on the timing that you invest online.

[00:08:06]If you don’t work on your message, what would happen is you’d need to talk a lot. You need to spend a lot more time online. And I know very well that many of you out there are extremely busy people. You have all these other responsibilities and you’re looking for, how can I maximize, maximize the little time that I have for reaching and connecting with more people, clients followers, audience members online, you want to cut down on that and you want to be able to connect with people easily, not spending the whole day, trying to connect with people.

[00:08:42] And just say something small and people are ready to connect with you. Now, this is something that I do with my clients. And I would want you to work on doing your messaging. And one of the reasons why I asked you to write it out there is I want you to be able to start practicing using your message, and then when bring it out there and people.

[00:09:04] Connect with it, then it means the messages is getting sharper okay. If people don’t connect with it, it means that your message still needs to be reworked. Okay. Obviously you need to say it in different places especially where your people are.  I see Imabong said counseling.

[00:09:22] They are abused and battered people. Very good counseling. So you give counseling. So if anybody is watching and they are battered or abused, okay.  It’s getting there but you can still go a little farther

[00:09:35] it’s extremely important that the person is able to feel like. Oh, I need to talk to this person. What would they identify in themselves that will make them feel like, you know what? I really need to talk to this person. So I have another one there says I teach and mentor children academically online age: two to 16.  That’s from nursery to secondary school. Very good. Okay. So you teach and mentor children academically online. Now that is good, but what I would want you to even refine it. Okay. So, so you have to paint the picture of… you know, think of the person that I scrolling down their feed and they look at it and they’re like, Oh, okay.

[00:10:18] Why do I really need this? Okay. My children already go to school  always think of your ideal client or ideal customer, the person that is going to bring out money from their pocket and put the money for you to help their children.

[00:10:34] Why would they want to pay you, why would they want to put their children online schooling as regular school? so think what’s the problem that they have with regular school or whatever it is, you see  Seline, there are many schools out there in short, if you walk out of your house,    you will see just out of the road you see most neighborhood would have one, two, three school. Especially in Nigeria. I know. Okay. So it’s, it’s extremely important that you clarify why your school is better,  more like why the solution that you’re bringing to your clients is better than, or is more appropriate for the person that is reading that message.

[00:11:20] Now that is very good. What you wrote that is Claire but I’d like you to even go deeper into the pain that the person has because as they’re scrolling through, when they there’s something that   pains them. And so as soon as they see your message, they’re like, huh, interesting.

[00:11:37] What is that? That’s what you’re looking for. So when you’re doing your videos, you do your videos with your messaging that is sharp, that is able to bring in people that want to watch you have, you don’t want to waste all of the time Online, you know, you want your time that you’re spending on social media to actually bring in results.

[00:11:59]If what you have is a little bit of time, you can use that little bit of time that you have to master your message and master it very well.

[00:12:08] So that as you’re spending, you know, the little time. Especially for some of you that are still working full time. The little time that you have to spend online, you want it to give you the best of the results. Okay. And so, you know, you have to do that and sharpen your message extremely clearly.

[00:12:27]And yeah,  ha there are six schools in my estate. Absolutely saline. Absolutely. There are schools everywhere. So you have to, first of all, find a way, what is my position? And we were doing this in the video masterclass, and I’m actually going to talk about that in a bit, for those of you that don’t know yet, my Academy just opened yesterday.

[00:12:47] Yay. Right. For those of you that are in the Academy, can you just comment and say what, how the experience has been for you? You can just put a comment here so that, you know, some other people can, can be a part of it. Now in the Academy, what we do is we clarify your messaging

[00:13:03] so you can sell more, clarify your messaging so you can build your audience so you can build not just audience, massive audience. It’s not so much about the huge number. It’s great to have great numbers. However, if you have great numbers and they don’t buy, or they don’t get what you want, then what’s the point.

[00:13:23] Okay. It’s been an experience, a exciting experience. I’m glad. I’m glad. Okay. Blessing said I provide legal services and dispute resolution. I also sell real estate and organic supplements. Okay. Now that, that is really good. You know, I provide legal services and dispute resolution.

[00:13:43]Let me just focus on Uzoamaka for a little bit. Usually when you’re online. Okay. When you’re sharing your messages online, it’s extremely important that you’re focused. What I would suggest is if you’re going to focus on three things like that, you would have three different platforms.

[00:14:02]except if you already have a massive following. Okay. If you already have a massive following and you have people everywhere that are already buying from you, what would be best is to. Strictly follow one platform and sell one thing.

[00:14:18] Now, a lot of people do it, you know, because  maybe personality wise they’re able to sell easily. But for the normal people, you know, for the average person like me, I would suggest that you take one thing. Take one platform and sell that. So if it’s your legal service, then what you need to do is you take your legal service and break it down to what differentiates you from the other legal practitioner.

[00:14:46]The other legal person that is next door. Okay, because I don’t know how many lawyers are out there now, but when we were in school, there were lots of people that were in the department of law. Okay, so it’s extremely important that you find a way to differentiate yourself.

[00:15:03] And if it’s the real estate you need to find a way to, make the person stop on social media and they’ve seen all this other posts about real estate, you want them to stop on your own and connects with you.

[00:15:17]And then they can ask you questions.  And if it’s the organic supplement doesn’t mean that you shouldn’t sell all of them, even though I would recommend that you focus on one you love and it’s going to bring you the great results.

[00:15:29] Maybe you already have some results on it. That’s the one that you should focus on and that one make your message really sharp. Okay. Very good. I see Imabongsaid counseling women in abusive relationship I get in there by giving them hope, inspiration, courage to rise above their situation and still fullfill purpose okay. I like that. Counsel women in abusive relationship now that is clearer that is clearer than they are abused and the battered, you want to really go narrow.

[00:16:03]Especially when you don’t have a huge audience yet . So, now you want to do this consistently share your message and do it consistently.

[00:16:12] I was saying in my video masterclass this last weekend we were drilling down on that. And this kind of things take time. And this is why I’ve created my Academy, where you’re able to fine tune your message and build your audience. Okay. With lots of videos.

[00:16:31]Last week I was talking about how it’s extremely important that you do videos two weeks ago. I was talking about videos, videos, videos. Okay. Right. You know, videos is one of the best things that social media has today. In shorts media in general, it’s video, video video.  So we’re going to be using a lot of that in the Academy, if you’re not yet a part of the Academy, what I’m going to do is I’m going to put a link to this and if you’re considering, and

[00:17:00]you’re trying to know is this Academy for me? Okay.  You’re wondering How am I sure that this is the best use of my money and my time at this time, your best investments for me to move forward.

[00:17:14]I’m going to put a link to this, to my calendar. Like, you can pick one of those today. Okay. After today this wouldn’t be available,

[00:17:21]there’s a way you can maximize , the time that you spend on social media. First of all, evaluate where you are so you can know what exactly do I need to do in my own timing. Now, if you’re part of the Academy, this is what I do with you.

[00:17:35] And we’ll make sure that you’re not wasting your time on social media. Then you schedule social media into your plan. If you’re a full-time worker or you’re a full-time mom, or you’re a full-time pastor like me or your full-time wife or anything else that you have as your responsibility, you would realize that something that is not scheduled is not done.

[00:17:57]So I want you to  schedule social media into your platform into your daily activities. Okay. And then the question is how much time can I put, how do I know all of that? You know, you can comment  and if you ask questions, you can comment.

[00:18:11] But if you even want more, you can join us in the Academy and I’ll be very glad to guide you to do it. Okay. And then the last one is when you’re actually online. Connects with people, make sure that your message is sharp. Make sure that you’re doing videos.

[00:18:28] Okay. And then do it consistently.

[00:18:31] If you’re considering being a part of the Academy, I’m going to put a link to this and then we’re going to talk and see if this is the best investment. It’s meant for your time and resources right now. And for the next one week, I’m actually going to be off till the next Tuesday.

[00:18:48]So till next time, thank you so much for  those of you that joined lives.

[00:18:52]And for anyone else that is watching this, thank you for watching the replay and see you soon.

[00:18:59] All right.  God bless you. Have a great week.