As a video marketing coach, I’ve developed a proven framework for emerging coaches and consultants to use when creating live videos – the Golden Method. The framework stands for GO Live, Deliver Value, Engage, and Nurture Relationships to Conversion. In this blog post, we’ll dive deeper into each element of the Golden Method and provide questions that will help you better understand how to implement it in your own video marketing strategy.
GO Live: One of the key elements of the Golden Method is to GO Live. Live videos allow you to connect with your audience in real time, building trust and rapport.
But how exactly do you get started with live videos? Here are a few tips to help you get started:
- Choose the right platform: There are many platforms you can use for live videos, including Facebook, Instagram, and YouTube. Choose the platform that best fits your target audience and the type of content you want to create.
- Plan your content: Before you go live, take some time to plan out your content and what you want to share with your audience. Think about what questions you want to answer, what topics you want to cover, and how you want to engage with your viewers.
- Promote your live videos: Make sure your audience knows when and where you’ll be going live. Share the details on your social media channels, email list, and website.
Here are a few questions to consider when you’re getting ready to GO Live:
- What type of live video would be most valuable to my audience?
- What are the key takeaways I want to communicate during the live video?
- How can I make the live video engaging and interactive for my audience?
Deliver Value: Once you’re live, it’s important to deliver value to your audience. This means providing them with relevant and useful information that they can apply to their businesses.
So how can you make sure you’re delivering value with your live videos? Here are a few questions to consider:
- What problems do your audience face? What information, insights, or strategies can you offer to help them overcome these challenges?
- What makes your content unique? What sets you apart from other coaches and consultants in your space? How can you use this to deliver value to your audience?
- How can you make your content more interactive and engaging? Can you ask questions, solicit feedback, or share real-world examples to help illustrate your points?
Consider the following questions when delivering value:
- How can I provide actionable advice that my audience can implement right away?
- What are the most important points I want to make during the live video?
- How can I make sure my delivery is clear, concise, and easy to understand?
Engage: Engagement is crucial when it comes to live videos. This means encouraging your audience to ask questions, provide feedback, and interact with you in real time.
This means that you should be actively engaging with your audience during your live videos, whether it’s by answering questions, responding to comments, or simply building rapport. By doing so, you’ll be able to build a strong connection with your viewers and foster a sense of community around your brand.
A few tips for engaging with your audience during your live videos:
- Encourage interaction: Ask questions, solicit feedback, and encourage your audience to participate in the conversation.
- Respond to comments: Take the time to read and respond
Here are a few questions to help you increase engagement:
- How can I encourage my audience to ask questions and participate in the live video?
- What type of interaction would be most valuable for my audience?
- How can I make sure that I’m responding to my audience in a meaningful way?
Nurture Relationships to Conversion: Finally, it’s important to nurture your relationships with your audience to convert them into paying clients. This means following up after the live video and staying in touch with your audience. Consider the following questions to help you nurture your relationships:
- How can I follow up with my audience after the live video to keep them engaged?
- What type of content can I provide to my audience to build trust and rapport?
- How can I turn my audience into paying clients?
By implementing the Golden Method, you can create live videos that convert clients and help you scale your business. By considering these questions and continually refining your strategy, you can create live videos that deliver value, engage your audience, and nurture relationships to conversion. So GO Live, Deliver value, Engage, and nurture your relationships to conversion and watch your business grow!
In conclusion, as a video marketing coach, I hope this blog post has provided you with valuable insights into the Golden Method and how to implement it in your own video marketing strategy. If you have any further questions, don’t hesitate to reach out!
Ready to turn your live videos into new clients in just 90 days or less? Join our Scaling With Video community on Facebook and gain access to a supportive community of like-minded individuals and resources to help you convert your live video viewers into clients. Join now at https://olusobanjo.com/community.